
Estates Gazette
Advertising Specification
2019
Leaderboard
- 728 x 90 pixels
- File size must not be larger than 40KB
- We can accept animated .gif or .jpg or third party tags
- Please also supply a mobile leaderboard of 320 x 50 pixels
- Please supply a clickthrough URL / weblink
MPU
- 300 x 250 pixels
- File size must not be larger than 40KB
- We can accept animated .gif or .jpg or third party tags
- Please supply a clickthrough URL / weblink
SOLUS Email (Bespoke)
Guidelines – View As PDF
- Please provide copy as a HTML file – it should consist of both images and text
- HTML code must be supplied in a <table> tag structure of no more than 600 pixels wide
- CSS / stylesheets must not be used to format emails or to create responsive design (mobile optimisation). All formatting must be created as inline HTML within the table itself. Any CSS written outside of the 600px table will be removed and may affect your design
- All images need to be in a GIF or JPEG format only (file size for images must not total more than 250KB – we cannot accept files saved as tiff etc)
- All graphics should be hosted on a live server and referenced as absolute URLs within the creative
- Please ensure the server hosting the images has sufficient bandwidth to cope with high volumes of traffic on the day of send
- Ensure your call to action is well placed, ideally above the fold and utilised in a way that it follows on from other copy in a coherent and logical manner
- Do not use <body>, <p>, <p style> or <div> tags as these are removed by some email service providers
- Animated gifs do not display correctly from Outlook 2007 onwards
- Do not use background images <bg> as these are removed by most email service providers
- Flash and Rich Media files cannot be used in emails
- Do not include your own unsubscribe links
- Do not use unique / custom design fonts. Ensure web-friendly fonts, hyperlink text, colours and sizes are consistent throughout the message
- Please avoid including telephone numbers where possible and note that we are unable to track email address clickthroughs
Please also supply
- An alternative text version (plain text)
- A subject header for the email
- An approver’s email address(es). A proof email will be sent to you to check the set up of the campaign
Please note that your creative cannot be accepted if
- The copy consists of one large graphic, or copy made entirely of images, due to image blockers / spam filters
- html is designed to include Cascade Style Sheeting (CSS), or JavaScript
- html is designed in a word processing package (e.g. Word for Windows, FrontPage) or InDesign
- The copy is supplied as a PDF
- The html has been sent out or built via any bulk email system (e.g. Dotmailer, Mailchimp etc)
Clients are permitted to supply their own HTML design (in accordance with the spec above) for the following products:
EG Updates, EG Requirements, EG Developments, EG Occupiers. Please be aware that supplying HTML design may render the email unresponsive on mobile. To ensure that your email is fully responsive, please supply copy for the Solus Email (Template).
SOLUS Email (Template)
- Headline and Tagline
- Main image must be 569 pixels wide, in a gif or jpg format (max file size 50kb). We recommend a depth / height. of no more than 350 pixels.
- Max 200 words of text for body of email
- Clickthrough URL
- Web friendly logos if required (max file size 40kb)
Mobile optimised template solution are available with no additional cost the following:
EG Updates, EG Requirements, EG Developments, EG Occupiers
Auctions Listing
Please supply the following Information
- Company Name
- Company Logo supplied as a .gif or jpg, without telephone number
- Auction Date
- Region covered by auction (e.g. Nationwide, North East, London etc)
- Call to action (entries invited / catalogue live / website)
- Clickthrough URL / Website link
Composite EG Update
- 161px x 161px image supplied
as jpg or static .gif - Headline of 8 words or less
- Blurb of 50 words or less
- Clickthrough URL to relevant webpage or download
- Email address for approval
** Please note that telephone numbers are not permitted on this email **
Jobs Skyscraper
- 160 x 600 pixels
- File size must not be larger than 40KB
- We can accept animated .gif or .jpg or third party tags
- Please supply a clickthrough URL / weblink
Sponsored Content
Sponsored Content packages comprise an article hosted on the EGi platform, plus a feature on the EGi PM Alert email and placement on the EGi News Homepage (on pre-agreed dates only STC).
Please supply the following:
- Short title (five words maximum)
- Lead image must be 847px by 360px. Must be a single image: compilations, text and logos are not permitted.
- Clickthrough url: either to a page or download from the client’s external website
- Company logo: web resolution, maximum 150 px width, no phone numbers permitted.
- Between 200 – 500 words / text permitted.
- All text copy and additional graphics are subject to EG editorial approval. No advertising or promotional content will be permitted– research or analysis only.
- A sentence / short paragraph of corporate copy is permitted at the end of the article subject to EG editorial approval.
- Optional: Guaranteed Leaderboard and MPU ad placements are available on the sponsored article.
Front Cover Package
Print Advertising
Copy requirements: James Wakefield on 0203 198 6501 or email james@responseuk.com
PropertyLink
Memberships
- Logo, as a JPEG and preferably on a transparent background. No PDFs of logos please.
- Company website, office address, general email address and phone number for queries
- A short company blurb and/or summary of their services
- Start and end dates for membership
- Email address of the membership user
Featured Properties/Listings
- Photos: maximum size 800 pixels x 600 pixels
- PDF brochure of property/land: no bigger than 5MB as this is the max file size that our system accepts
- Full address for property/land, including full postcode
- Contact name, email address and phone number
- Property type (leisure, office, residential etc)
- Property/land description ideally including size, rent/for sale amount
- Link to the property on their own website (if available), so we may add this to the description