About Us
Media Planning & Buying
- Digital
- Print
- Events
- Outdoor
- Broadcast
Creative
Consultancy
- Sales & Marketing Consultancy
- Data Cleansing
Who We Work With
Contact

Events

From arranging partnerships and stands at global exhibitions to creating bespoke curated events on behalf of our customers, our teams know the importance of human connections to grow business.

Contact

Designed, Built & Powered by Response UK - Global Response Media 2023

Target Audience

• Focus on introducers / brokers
– Strengthen relationships with existing customers
– Build new relationships

• Local developers
– For direct business
– To give Bath & West additional credibility with brokers/introducers by demonstrating their knowledge and expertise

Challenges

Strategy

• Play to your strengths (West Country focus / key staff experience)

• Create a coherent and distinct personality for Bath & West

• Focus on creating one-to-one selling opportunities and building a coherent/consistent brand for the long term

• Produce relevant content that can be used across all media channels to create a consistent narrative and which maximises the marketing value

Challenges

Target Audience

Challenges

• Highly competitive sector

• Difficult to ‘stand out’ in the marketplace

• Difficult to compete with the big players

• Even more difficult to compete with the big players’ marketing budgets

• Risk of spending marketing budget to no effect if not correctly targeted

Strategy

Target Audience