About Us
Media Planning & Buying
- Digital
- Print
- Events
- Outdoor
- Broadcast
Creative
Consultancy
- Sales & Marketing Consultancy
- Data Cleansing
Who We Work With
Contact

Broadcast

Whether listening to a radio show or downloading a podcast, watching live TV or streaming video on demand, we work with global platforms to target the audience you require.

Contact

Designed, Built & Powered by Response UK - Global Response Media 2023

Target Audience

• Focus on introducers / brokers
– Strengthen relationships with existing customers
– Build new relationships

• Local developers
– For direct business
– To give Bath & West additional credibility with brokers/introducers by demonstrating their knowledge and expertise

Challenges

Strategy

• Play to your strengths (West Country focus / key staff experience)

• Create a coherent and distinct personality for Bath & West

• Focus on creating one-to-one selling opportunities and building a coherent/consistent brand for the long term

• Produce relevant content that can be used across all media channels to create a consistent narrative and which maximises the marketing value

Challenges

Target Audience

Challenges

• Highly competitive sector

• Difficult to ‘stand out’ in the marketplace

• Difficult to compete with the big players

• Even more difficult to compete with the big players’ marketing budgets

• Risk of spending marketing budget to no effect if not correctly targeted

Strategy

Target Audience